Jaguar Land Rover And Tesla Join Forces For One Very Simple Reason
Jaguar Land Rover have joined Tesla’s CO2 pool in order to reach the target emissions goals set by the European Union, and to avoid being hit by the large fines set if they did not do so.
The continuing climate crisis has prompted European authorities to demand that big businesses use more environmentally friendly cars in their fleets, reducing the emissions that they produce in the environment. Some car makers, on the other hand, are not yet up to speed with electric adoption, making it harder for them to reduce emissions than they would be if they were only producing combustion engine vehicles. This opens the door for automobile companies like Tesla to “pool” sales across Europe and other manufacturers for a fee.
In 2019 and 2020, Tesla has collaborated with Fiat Chrysler Automobiles and Honda to help the two firms meet EU pollution reduction goals.
According to Matthias Schmidt, the leader of Schmidt Automotive Research and European Electric Car Report, this year’s collaboration will be with Jaguar Land Rover.
The research from Schmidt’s explained:
“According to latest exclusive Schmidt Automotive Research and European Commission data, Tesla have found a new partner to join its EU CO2 pool for 2021. British-based and Tata-owned Jaguar Land Rover intend to form a CO2 pool with the Elon Musk-run company for 2021, alongside Honda that were part of Tesla’s pool last year.”
Surprisingly, Jaguar Land Rover might be prepared to jeopardize CO2 compliance targets in order to assist underlying profits from more polluting automobiles that are typically more profitable in an effort to save some money. According to Schmidt, scrapping higher-profit cars just to meet emissions standards would undoubtedly harm the firm’s finances.
Last year, the European Union fined Jaguar Land Rover £35 million for failing to meet CO2 targets. Tesla has amassed about $1.15 billion in regulatory credits thus far in 2019, including US, Chinese, and European credits.