Tesla CEO Elon Musk Refers To Henry Ford Legend As Cybertruck Production Nears

Elon Musk says that Tesla won’t provide any color or wrap for the Cybertruck – at least “at first.” He explains that the “Tesla Cybertruck can come in any color as long as it’s nothing”.

The Cybertruck’s stainless-steel exoskeleton is one of its most distinctive features:

“Cybertruck is built with an exterior shell made for ultimate durability and passenger protection. Starting with a nearly impenetrable exoskeleton, every component is designed for superior strength and endurance, from Ultra-Hard 30X Cold-Rolled stainless-steel structural skin to Tesla armor glass.”

While the design is unique and has the potential to make the electric pickup truck extremely robust, it also restricts color choices. Steel may be colored in a variety of ways, but there are restrictions.

Previously, Musk said that the Cybertruck’s electric pickup truck would require a wrap to be carried in any other color. The CEO once said that Tesla could provide factory wraps for the Cybertruck. Yesterday, a new Tesla Cybertruck prototype was seen, and a journalist asked Musk whether Tesla would offer them.

Musk replied:

“Not at first, but there are many third-party options for wrapping.”

Tesla may well offer wraps in the future, but the company is not prioritizing it and customers will have to go through third parties at first.

The CEO added:

“Cybertruck can have any color you want, so long as it’s nothing.”

This appears to be a reference to a famous remark by Henry Ford, who is said to have stated, “any customer can have a car any colour he wants as long as it is black,” in response to the fact that the Model T didn’t come in different colours.

The only color available for the Cybertruck is stainless steel, which is entirely exposed.