The automotive world was forever changed in November 2019 when Tesla unveiled its groundbreaking Cybertruck, sending shockwaves through the industry. This futuristic all-electric pickup truck was an instant sensation, capturing the imagination of enthusiasts and innovators alike. Tesla, known for pushing the boundaries of technology, wasted no time in opening its doors for reservations, allowing eager customers to secure their spot in the future of transportation.
Fast forward nearly four years, and the automotive landscape has evolved significantly, not least when it comes to Tesla’s Full Self-Driving (FSD) technology. Back in 2019, when the Cybertruck took center stage in Los Angeles, Full Self-Driving was an enticing $7,000 add-on for those who wished to be at the forefront of Tesla’s quest for semi-autonomous driving excellence. Today, the landscape has shifted, and the price tag for Full Self-Driving has risen to $12,000. This price increase is a direct result of the remarkable advancements made in Tesla’s FSD suite, which now boasts even more robust capabilities.
However, for the early adopters who placed their faith in Tesla’s vision by reserving a Cybertruck back in 2019, there’s a pleasant surprise. Their price for Full Self-Driving remains locked in at the initial $7,000 rate. This special privilege is a testament to Tesla’s commitment to its loyal customer base. CEO Elon Musk has long touted Tesla vehicles with Full Self-Driving as “appreciating assets.” He believes that these vehicles will only increase in value over time as the software continuously improves. This perspective provides Cybertruck reservation holders with a unique advantage, one that aligns with Musk’s visionary outlook.
Despite Musk’s optimism, it’s essential to acknowledge that not everyone shares his perspective. Tesla recognizes this diversity of opinion within its customer base. Consequently, the company introduced a subscription-based model for Full Self-Driving last year, targeting those who might not be ready to commit to the $12,000 outright purchase. At $199 per month, Tesla’s Full Self-Driving suite can be accessed through this subscription plan. However, Musk himself has issued a word of caution, describing the subscription as “debatable” in terms of its value proposition at this stage.
In Musk’s own words, “Right now, does it make sense for somebody to do FSD subscription? I think it’s debatable. But once we have Full Self-Driving widely deployed, then the value proposition will be clear.”
For now, Tesla Cybertruck reservation holders can rest easy, knowing that their foresight in securing this groundbreaking vehicle has secured them an enviable price for Full Self-Driving. There is currently no indication that Tesla will retroactively adjust the pricing for these early adopters based on subsequent changes in the fine print. As the automotive world hurtles toward an autonomous future, Cybertruck reservation holders stand as pioneers, holding a ticket to a technology-driven tomorrow.