Ram has announced its entry into the EV pick-up truck market.
During the Consumer Electronics Show (CES) in Las Vegas, Ram unveiled the Revolution concept. The company describe the concept as:
“Symbolizing where we’ve been and where we’re going, the Ram Revolution Concept affirms our commitment to an electrified future and shows the potential for what’s to come from the Ram Brand.”
According to their website, the Ram revolution will be equipped with an 800-volt battery pack which will be able to charge at a rate of 350 kW. One of the standout features of the Revolution is its spacious passenger compartment, complete with a large glass roof and no B-pillars. This allows for an open and airy feel inside the vehicle, as well as uninterrupted views of the surrounding environment. In addition, according to Grand Tour Nation, the Revolution has a powered midgate that can be lowered and can fit items up to 18 ft long when combined with the front trunk. The midgate also includes jump seats, which serve as a third row of seating for additional passengers.
While the Ram Revolution is expected to debut as a 2024 model. The market for electric pickups is growing, with companies such as Ford and General Motors already producing or preparing to produce their own models. However, the environmental impact and resources required to manufacture and operate such vehicles remain a concern. Despite these uncertainties, it is clear that Ram is committed to staying competitive in the market by introducing its own electric pickup offering.
As more and more companies enter the electric vehicle market, it will be interesting to see how the Revolution stacks up against its competitors. Only time will tell if the Revolution will be able to revolutionise the electric pickup market and make a significant impact on the industry as a whole.